With _Web 2.0_, we see a radical change in scholarly communication. This transition period poses problems for the researcher as the challenges have multiplied. On the one hand, there is a growing need to be present on different web channels (blog, twitter, youtube, and much more). On the other hand, the more traditional ways of publications in high ranked peer review channels are still prevalent. I present in this post a workaround to fulfill both requirements at a certain level: Embed bibliographic metadata in your web pages so that they can be cited and count as a web publication.